SunRocket, the voice over IP provider is no more. SunRocket never had the whacky commercials that rival Vonage did, but what they did have was inexpensive VOIP service. The $199/year service was very aggressively priced, perhaps too aggressively some say, for all the features that they provided (such as call forwarding and voice mail).
We used SunRocket a while ago, when we had immediate need for some additional lines for “overflow” calls. The service was fairly easy to set up and included most of the bells and whistles that the telecom companies want to charge separate prices for. The sequential call forwarding was particularly useful.
It is surprising that the company did not do better, given that it was backed by Nokia. The Vienna based company had raised a total of $34 million in 2005 from Mayfield Fund, Anthem Capital Management and others. But lately, competition had been coming to their doorstep in the form of cable companies and their three way packaged services.
We hear that SunRocket abruptly closed its doors down, and is not answering its phones any more. Customers are definitely not happy.
Now all the rivals are swooping in to pick up the 200,000 or so SunRocket subscribers. Looks like Vonage is winning the race so far. The SunRocket home page now has a button “Got Vonage?” which leads to the standard SunRocket subscriber plan. Clearly Vonage is moving in fast, to stake its claim in this field of fickle customers!