Yahoo ups the ante with Smart Ads
Written by Toni DasGupta on August 16th, 2007 | Posted in Squawk-Box
Yahoo has been showing “smart ads” to viewers - these are advertisements that change colors or ad copy, depending upon who is viewing the ads. The ad customization will be based upon what Yahoo knows of the surfer from demographic information, and prior search history. Good to see Yahoo one-up Google, for a change.
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